CoachLens

Turn every field visit into a coaching conversation that compounds.

CoachLens gives district and area leaders a repeatable structure to prepare, coach, and follow through on the visits they’re already doing — so every visit builds on the last one instead of resetting.

CoachLens reporting landing with four trend tiles — follow-through over time, recognitions per visit, visits completed, and location coverage — each plotting per-RVP lines against the brand average.

Dynamic reporting — every number drills to the visits behind it.

Demo: Demo Burger Co.

What your leaders get

Everything the visit needs — in one place.

  • A structured visit flow that elevates the conversation.Prepare with full context, coach in the moment, capture commitments, and leave with a recap already written.
  • One-on-ones at every level.Structured coaching conversations from executive to district leader to store manager, on the same platform as the visits — development that runs on a system, not on memory.
  • Built-in AI guidance grounded in your brand.Point-of-need answers from your own SOPs and standards, plus suggested coaching questions in the moment — never generic advice.
  • Dynamic reporting with drill-down.Executives see what’s being coached, who’s following through, and how it connects to results — and can drill from any number to the visits behind it.
  • A weekly field intelligence brief.An automated synthesis of what the field is seeing, so patterns surface before they become problems.
  • Continuity through turnover.When a leader changes roles, the coaching trail stays. New leaders inherit context, not chaos.
Assess step of a mobile visit in the Drive-Thru zone with Photo and Recognize buttons, while the CoachPilot assistant cites the brand's marketing standards manual on reader-board timing.

Visit in progress — Assess by Zones, with CoachPilot answering a standards question mid-visit.

Foundry Public House

Action items from a completed visit on a phone — five owned, dated items with completed, in-progress, and pending statuses.

Action items from a completed visit — tracked to done.

Demo: Foundry Public House

One-on-one capture screen with a private person card, notes from the last session, and a privacy notice that the conversation stays between the two participants.

One-on-One (O3) session screen.

Demo: Demo Burger Co.

CoachPilot chat panel answering a marketing SOP question with a quick coaching suggestion, open beside reporting trend tiles and a Latest Field Intelligence summary.

CoachPilot answering an SOP question inside a Reporting tab.

Demo: Foundry Public House

Coaching Moment Quality report with per-visit averages, a Latest Field Intelligence band of top coaching themes and consistency reads, and a per-RVP bar chart.

Coaching intelligence — how leaders coach, not just whether they visited.

Demo: Demo Burger Co.

Pricing
Starting at $59 per location / month
Unlimited users Everything included

No per-seat pricing, no modules, no add-ons. Every leader who touches that location is covered — structured coaching visits, one-on-ones, field training support, built-in AI guidance, and dynamic reporting. A complete leadership development system, not a login fee. Pricing scales with your footprint — we’ll walk you through it.

Three field-coaching workbooks on a wooden desk — the Weekly Coaching Planner, Field Visit Workbook, and Manager Development Workbook, in black, grey, and navy with gold detailing.

The method ran on paper for years before it ran on rails.

Three field-coaching workbooks — the visit, the week, the manager — are the analog version of what CoachLens now does automatically. The structure isn’t theoretical. It’s been in the field for a decade.

Every visit builds on the last.